A company will try to takeover a smaller company in the same industry sector only if they are fairly confident that they will succeed in a fairly short period of time, usually three or four years. However in the indian internet sector, a fairly well known company launched a hostile takeover and failed after nearly 6 years, mainly because their ceo or top management misjudged the owner of the business, a woman on the basis of her appearance and clothes. Because the online business owner was middle aged, wearing a salwar kameez, not slim, not fashionable, not wearing cosmetics,not goodlooking, the top management misjudged her as a fool and it turned out to be an expensive mistake.
In the indian internet sector most of the top officials and company executives judge the competence of women are judged mainly on the basis of her appearance, weight, height, hairstyle, fashion, verbal communication skills. The online business owner was a fairly large and growing customer of a domain registrar and the management of registrar underestimated her based on her appearance, thought that they could get extremely good terms or deal, if they managed to force her to agree to a hostile takeover or strategic alliance. They though that because she was simple and wearing a salwar kameez, she was a fool, who could be easily exploited.
In the last decade, due to call centres, more indian women are wearing western clothes and those who prefer to wear indian clothes are labelled as incompetent, especially in the tech sector, denied information and opportunities. The change is most noticeable in the tech sector and the online business owner had worked in the engineering sector where women are expected to be more conservative. The domain registrar and other corporates used extremely negative tactics to harass the small business owner, falsely accusing her without any proof, of having black money, money laundering and being a security threat.
The officials of the domain registrar often denied her information which she required, which caused great losses to her. Due to the fake allegations, the life of the small business owner has become hell, and her payment from multiple customers are being blocked repeatedly, her correspondence diverted and stolen, denied her fundamental rights. The management of the domain registrar has made it obvious that they treat her as a second class citizen,denying information, misusing her name, rewarding anyone who will cheat her with a lucrative R&AW/CBI job falsely claiming that the mediocre inexperienced good looking fraud has the impressive resume of small business owner. Bengaluru shivalli brahmin fraudster housewife nayanshreehathwar, goan gsb frauds riddhi nayak, siddhi mandrekar, goan obc bhandari sex bribe giver bsc sunaina are some mediocre lazy greedy frauds who have been rewarded for cheating, harassment.
The female business owner had worked in India’s largest engineering company for many years, and is aware that corporates in India are generally more ethical, value their customers. So instead of enduring the exploitation, defamation, cheating of the ntro officials, and the domain registrar, she decided to reduce her exposure to the registrar hoping to end the defamation, exploitation and cheating. So she has worked with other domain registrars who treat their customers more ethically. The retirement savings of the single woman had also been stolen by officials without a court order or legally valid reason to blackmail her.
Now as the sales to the traumatized female business owner have reduced, the extremely powerful management of the registrar realizes that a hostile takeover could adversely affect their reputation as she is dealing with a large number of companies at present, unlike earlier. They have also wasted a lot of time and energy in trying to takeover the business for the last 6 years, lost a loyal customer. If the management of the company had not been prejudiced against ugly short salwar kameez clad women, dismissing them as fools, they would have not wasted so much time trying to takeover a business to acquire talent and technology cheaply.
Unfortunately most Indian men judge women professionally based on their appearance and clothes as the Nihar Naturals #IAmCapable survey conducted by Nielsen India reveals:
a. 69% of men agree that their judgement of women is based on their looks.
b. 64% of women agree that the judgments passed on them have affected their ability to reach their true potential.
c. 70%of women agree that majority of judgments on women are from family members or friends rather than strangers.
d. 72% of women agree that working women face more judgments on their looks or their clothes than housewives.
“I’m breaking stereotypes based on appearance by sharing my experience for the #IAmCapable activity at BlogAdda in association with Nihar Naturals.”